As one of the leading digital distributors for games, software and e-books in Europe we supply our customers with digital products and develop customised e-commerce solutions – up to fully integrated digital entertainment solutions.

Our client base includes Media Markt (largest European electronics retailer), Amazon, Auchan (French multinational retail group), Euronics (international electronic retail group), buecher.de and many more.

We are unified by the wish to explore new trends and to realise innovations. Ever since our foundation in the year 2009 we work together passionately to achieve this common goal – Awards like the Deloitte “Fast 50 Award 2016”, which honour us as one of 50 fastest growing technology companies in Germany or the “Innovationspreis- IT 2016”, which is awarded by the “Initiative Mittelstand” for the most innovative IT-companies, show that our efforts hit a sweet spot.




Helmut Schmitz has been working in the software and media industry for over 20 years, of which he spent 16 in a managing position. In 1994 he founded eJay and with more than 3 million products sold worldwide, he was able to develop the company into the market leader for music software in Europe. Together with Dieter Dedeke, he acquired the German publishing house bhv in 2003 and built up a successful global marketing strategy for bhv’s goods. After the 2006 takeover by a listed software publisher, Helmut Schmitz assumed the position of Softdistribution’s CEO in the beginning of 2009.



Gordon Anderson can look back at a history of over 20 years of experience in the development and marketing field –his experiences range from large companies specialised in media like music, software, motion pictures and TV productions to the fast growing mobile sector. Before his engagement as the founder of BBC’s software department, he worked together with record labels like MCA, Island, A & M and Geffen. Since 2011 he is responsible for Softdistribution in Great Britain.



Muhammet Cetinkaya has been working in the finance department for 15 years, of which he spent roughly half in a leading position. Even back in 2006 he has been active in the finance department of bhv after which he went on to become the responsible manager in finance and accounting for a global provider of process and system solutions. Having been employed for seven years in this position, he finally accepted the place as head of commercial management for Softdistribution in the end of 2015.